A breathtaking title track is the climactic highlight of the Icelandic-Chinese artist’s second album, packed with enough gorgeous melodies and intricate orchestration to singlehandedly spur the revival of an entire genre.
TikTok has transformed the music industry in ways that are still becoming clear. Its sudden boom felt by everyone under the age of 30 has changed the emphasis for artists from writing well-rounded singles or albums for the expert ears of tastemaking radio DJs to coming up with marketable 20 second chunks to be listened to millions of times by many app users who may never hear the entire song. With the shortened time span comes new incentives for the artist – accessible hooks and instantly relatable lyrics will ensure instant results, and bright, funk-leaning pop music is the genre of the day (all the better to record a dance to). The big money in the now common phenomenon of charting TikTok songs has practically led to an entire new genre of Gen Z-pandering pop, doing away with bridges (no time for them in a short TikTok clip) and simply speeding up preexisting songs, providing an easy extra uptempo kick with the unfortunate side effect of giving the vocalist an uncanny chipmunk voice.
For that reason, the rise of Laufey Lín Jónsdóttir (say LAY-vay) has been improbable to say the least. Based in Los Angeles and London and with the unusual combination of Icelandic and Chinese heritage, she plies her trade in the notoriously unmarketable genre of vocal jazz, recalling classy melodies and smoky piano trio instrumentation that hasn’t seen mainstream attention for more than 50 years. She’s made steady progress on TikTok, posting quietly impressive performances on cello and guitar, each video invariably graced with her expertly enunciated vocals. A steady flow of new fans became a flood only in this past year with the viral success of Bewitched’s lead single, From The Start. An unusually peppy bossa number (Laufey once wrote that fast jazz makes her anxious), it was catchy enough to win the attention of the app’s mysterious recommendations algorithm and, a few months later, Laufey has the most-streamed opening week for vocal jazz album in history no less, a modest record to break given the lack of competition, but nonetheless a signifier of just how much Laufey is on her own when it comes to her preferred corner of jazz. Boundary-pushing instrumental jazz may continue to thrive both in the UK and the US, but for the moment it is Laufey alone who is fighting the corner of this more conservative, decidedly less cool subgenre with its familiar harmonies and straightforward melodies.
From The Start may be the song powering Bewitched’s success, but it’s just the tip of the iceberg when it comes to this album’s charm. Laufey already has a live album with the Iceland Symphony Orchestra under her belt, and at its best Bewitched shimmers with unashamedly elaborate flourishes of oboe and swelling waves of strings. California and Me is so densely orchestrated that London’s Philharmonia Orchestra gets an official credit, providing momentum to Laufey’s enchanting melodic meanders. Elsewhere, the classical elements of Laufey’s style are more intimate. Serendipity, perhaps the most charming of this album’s many waltzes, sees Laufey trade bittersweet melodies with a sonorous string section and pensive piano. On slinky bossa nova track Haunted the effect of the strings is more an atmospheric shimmer. “I swear to myself as he leaves at dawn / This will end ‘til he haunts me again,” Laufey confides to us, almost whispering before breaking out into a sublime passage of hummed scatting the likes of which the Top 40 Albums Chart hasn’t seen for decades.
The biggest joy of Bewitched lies in witnessing Laufey fall gradually ever deeper in love, song by song. “Boys just make me cry,” she announces resolutely in the delightful opener Dreamer, a classic swing tune with a classy vocal performance that would surely have impressed Ella Fitzgerald, Laufey’s most obvious influence. By Lovesick, though, Laufey’s determination to avoid boys at all costs has evaporated. The central moment of turmoil of the record, Lovesick is the closest thing Laufey has ever got to a rock song, even if the chugging electric guitar is buried under a web of heart-tugging strings and sustained piano chords. It also happens to include one of her strongest choruses to date, replete with beautiful lyrics delivered with an urgency that sounds somewhat out of place on this otherwise soft album, but nonetheless could be a promising sign of more daring genre-mashing to come for Laufey.
By the time we reach palate-cleansing piano solo piece Nocturne, it is clear Laufey is well and truly besotted. Swooning, helpless love is the mood that Laufey has dealt with most comfortably in her career to date and true to form these final six songs offer the most assured moments of Bewitched. Promise, a heartbreaking tale of a long-distance relationship, is exquisitely teased out before a barnstorming, despondent bridge (“I’ve done the math / There’s no solution / We’ll never last!”). Misty, the only jazz standard on the tracklist, is even more enthralling, with Laufey flexing her vocal jazz muscles in a tasteful performance, even if there’s no space for an instrument to take the limelight for a solo.
And then there’s the title track. Bewitched’s opening orchestral flourish could hardly be more ornate, with strings, woodwinds and horns all tumbling over one another as if soundtracking the magical arrival of a Disney princess. Instead, there’s the gorgeous, softly sung voice of Laufey and a lonely guitar. The melodies and chord progressions are nothing short of exquisite, and the gentle reentry of strings in the chorus feels like quietly slipping into a steaming hot bath. Complete with gorgeous lyrics about “the world [freezing] around us as you kiss me goodnight,” Bewitched is the most complete musical depiction of romance I’ve ever had the pleasure to hear. Like all the greatest love songs, Laufey not only describes her love but invites you to feel it too, with all its profound, all-consuming ecstasy and a nuanced tinge of risk when it comes to “bewitching” and “spells”. Laufey has lost herself in love just as the listener loses themselves in the artistry of the soaring strings and timeless melody. With Bewitched as an album closer, Laufey’s tale of falling in love is immaculately wrapped up with a fairytale ending. It’s the pinnacle of an album like no other in the pop charts today, although judging by the success of this new, unorthodox formula for TikTok riches, Laufey may not be alone in her niche for long.